Wildlife conservation campaign launched in China

TRAFFIC News Release

November 20, 2007

Beijing, China, 20 November 2007—An advertising campaign aimed at changing consumer attitudes about unsustainable wildlife trade was today launched in Beijing. The campaign, consisting of creative print, video and online advertisements, is part of an awareness-raising project between WWF, the conservation organization, TRAFFIC, the wildlife trade monitoring network, and Ogilvy, an advertising agency.

Each year, hundreds of millions of plants and animals are caught or harvested from the wild in China and then sold as food, pets, ornamental plants, leather, tourist curios and medicine. Although much of this trade is legal and does not harm wild populations, a worryingly proportion is illegal—and threatens the survival of many animal and plant species that are being pushed dangerously close to extinction.

The campaign aims to encourage sustainability in wildlife trade—by informing urban consumers about the environmental harm that illegal and unsustainable wildlife trade causes, and by providing guidance on how to counteract it.

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